Volunteers are the lifeblood of many nonprofits, and in today’s digital world, it’s easier than ever to reach them. But how do you make it personal and meaningful?
Social Media That Feels Like a Conversation
Think of social media as a place to tell stories, not just share information. Highlight real volunteers in action, share their personal experiences, and show the human side of your mission. Invite your community to join in the conversation—ask questions, create polls, or host live chats to make them feel included. This way, you’re not just posting content; you’re inviting people into your story.
For example, if you’re hosting a volunteer day, share behind-the-scenes moments with quick video snippets, thanking volunteers by name. It’s personal, it’s real, and it makes others want to get involved too!
Emails That Sound Like a Friend Checking In
Emails don’t have to be formal. Keep it light, keep it fun! When you send an email about upcoming opportunities, make it feel like a friend reaching out. “Hey there! We’ve got an event next week, and we’d love to see you there!” goes a lot further than a generic blast. Share volunteer stories, offer insider glimpses, and remind people why volunteering matters.
Plus, personalize your emails—if someone’s volunteered with you before, acknowledge that and invite them back. A simple, “We’ve missed you at our last event!” makes people feel noticed.
Virtual Events That Build a Digital Community
Can’t meet in person? No problem. Host virtual events like “Coffee and Conversations” where volunteers can hop on a Zoom call to learn more about what you do, hear from current volunteers, and ask questions. You can even do a virtual volunteer orientation or appreciation event, where you celebrate and thank your volunteers. Personal shout-outs during these events make them feel appreciated and valued.
By using digital channels like social media, emails, and virtual events, you can connect with volunteers in ways that feel real and personal. It’s not just about asking for help; it’s about building a relationship. Ready to get started? Let’s create a volunteer engagement strategy that’s as personal as your nonprofit’s mission.
